Mar 12, 2009

MDA to spend $250m to create 2,000 jobs

Singapore's Media Development Authority (MDA) is spending S$250 million to create and support some 2,000 jobs in the media industry this year.

The bulk of the spending will be used to stimulate a strong pipeline of high-value and exportable projects.

To this end, the MDA is calling for proposals for public service programmes and original TV concepts that leverage on various digital media distribution avenues and partnerships.

It aims to support 2,380 hours of broadcast content this year -- 200 hours more than last year.

MDA is also calling for proposals to help transform Singapore into a digital music hub.

At its annual Media Business Forum on Thursday, MDA launched a "Future of Media" initiative that aims to establish strategic partner networks amongst local and international new media companies.

It is setting aside $6 million to fund programmes to train and upgrade media manpower, which is expected to benefit 6,000 media talents this year.

It has also launched a Media Training and Attachment programme to give local talent and media professionals global exposure and work opportunities.

- Channel News Asia

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